Track record

Case studies across artist development, label leadership, live events and brand partnerships in both markets.

Artist development · China to West

Silk Ye (英文名): from viral hit to Chinese pop icon

In 2020, Silk Ye rose to fame with his hit song "Ta Shan He". Massive popularity ensued, gaining millions of followers on Douyin (Chinese Tik Tok) and delivering several sequential well-known hits thereafter, cementing his sharp and undeniable ascent to legendary status within Chinese pop music.

  • Ta Shan He (踏山河)propelled Silk Ye to millions of Douyin followers, award wins, and major brand, TV and festival appearances

  • As his UK product manager, Lewis brokered collaborations with Madism and Erik Næss to introduce him to Western audiences

  • Delivered his first performances outside Mainland China — The Great Escape in Brighton, and ADE in Amsterdam, both 2025

Silk Ye boasts 6.8m followers and 966m likes on Douyin. His influence on chinese audiences is undeniable, showing consistent engagement and interaction with his fanbase. Western figures are already promising with Instagram amassing 30k followers since May 2023.

His unique style of content, tied with his delicate voice are both deeply loved by fans. The Douyin #YanWuXie hashtag and #TanShanHe have each been used nearly 6 billion times across all platforms. it subsequently triggered a viral trend throughout china across Douyin, leading to the “People's Daily official” account using the"Tan Shan He" and "Ban Sheng Xue" sounds across its channel.

Artist development & MGMT· UK & China

Oscar Yuan (袁靖哲): Born in Ningbo, raised in Shoreditch

Hailing from Ningbo, China and currently based in East London, UK, Oscar Yuan is a 21-year-old artist, producer and DJ who emerged onto the scene in 2020 creating vibrant feel-good electronic pop music.

Throughout his studies at Point Blank, exploring London’s underground club culture and crate digging across countless record stores, Oscar developed a curiosity and passion for UKG and bassline. Operating at the intersection of the UK and Chinese electronic music scenes, 2026 marks a turning point where he hopes to spearhead the introduction of new sounds and influences into Mainland China; a market that is hungry for something new.

  • Signed to Rebellion Records in July 2026 on a global deal, excluding Mainland China

  • Holocene brokered a separate distribution deal with ByteDance in August 2026, adding copyright protection and marketing support in the territory

  • Co-signed singles and remixes with Isekai, Broke Records, Intercord and Perfect Havoc

Fan base development

Mili J: Building a Chinese fan base from zero

Brimming with a desire for adventure and exploring greener pastures, Emilie found herself in Taiwan at the age of 15, learning fluent Mandarin and perfecting her songwriting ability in both English and Chinese. Having always found herself drawn to a life half a world away and falling in love with Chinese pop culture from a young age, MILI J balances a desire to find somewhere where she feels truly at home with finding a platform and audience where her identity, music and style truly stands out from the crowd.

  • Danish artist immersed in Chinese pop culture after studying Mandarin in Taiwan

  • Built her presence on Douyin and Xiaohongshu through a tailored, platform-native content strategy

  • 18,000 followers and 83,000 likes within six months, with an active fan community rather than a passive audience

Label leadership

Cheerful Music (青风音乐)

As label manager at Cheerful Music, a Tencent Music-backed independent, our founder united its previously separate Shenzhen and London offices and grew both rosters internationally.

  • Negotiated a global licensing deal with Mood Media covering the UK and China catalogues

  • Delivered label showcases across the UK and Europe

  • Brokered deals with Apple Music China, Believe and Universal Publishing

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