Pathways into China

Did you know that China has overtaken France to claim fifth place in the world’s recorded-music market? It’s a growth that will continue to rise over the coming years, with many of the music industry’s biggest players quickly focussing both their attention and pockets to.

At least by western standards, China has been a proverbial sleeping dragon in the music industry, with musical exports from Korea and Japan occupying the airwaves and people’s attention for years and it’s clear that China will likely be next.

Holocene brings unique and compelling insight into this market, having worked with artists ranging from household names to developing acts in Mainland China.

Access to data, Chinese social media platforms and insight into audience and consumer habits all likely contribute to people’s (understandable) oversight when considering China as part of an artist’s global strategy.

The accompanying graphic (source: Brilliant Maps) outlines a key gap in the market which Holocene aims to bridge.

Contact us today to find out more about how we can assist in your global strategy.