what we do

We help artists, labels and managers access one of the fastest-growing music markets in the world: China. We also serve Chinese artists, DJs and labels in a bid to build and grow their audience into the UK and beyond.

holocene can assist you with:

  • Market Research & Strategy: Tailored analysis of the Chinese/UK music landscape, platform ecosystem, cultural nuances and market entry points.

  • Marketing & Promotion: Crafting culturally relevant campaigns for Chinese/UK social media platforms (WeChat, Weibo, red note / INstagram, Tik Tok, Facebook) and leveraging influencer and artist collaborations.

  • Building an authentic, engaged fanbase in China / UK.

  • Secure partnerships with Chinese/UK brands and cultural organisations.

Whether you’re looking to grow streaming numbers, perform in new territories or establish meaningful collaborations with Chinese/UK artists, we offer tailored packages to make the process smooth and effective, while avoiding costly trial-and-error.